Author: Meghan Salley

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Wellness Retreat Branding

retreat branding logo

Wellness Retreat Branding

Overview

The project consisted of creating a fictitious brand of a wellness retreat resort, and creating an overall brand for the place. I designed a logo, style guide, brochure, menu, & welcome sheet. I also designed a branded lotion, cup, & tea.

The fictitious brand created is Tranquil Palms. A wellness retreat located in Tulum, Mexico, that focuses on relaxing and refreshing minds and bodies of those who stay there. Activities there include various workshops to open minds and allow guests to feel comfortable in the space, along with yoga, trails, a beach, & spa.

Design Process

Logo

Tranquil Palms logo design wellness retreat branding
Tranquil Palms secondary logo design

When designing the logo, I wanted a relaxing affordance but also a tribal look to it for the location. I wanted soft colors that are easy on the eye and resemble relaxation. The logo design consists of a Palm in the icon for symbolization. The curve separating the triangle represents a Ying Yang, or relaxation like a river. I wanted the font to be tribal and unique, but easily readable.

Style Guide

The style guide is a complete representation of the brand. I included a small overview of the place, the logo versions, including the sub logo created for the restaurant, the primary and secondary colors of the brand, typography used for the logo and print formats, & imagery that best depicts the affordances of the brand.

tranquil palms style guide

Print Designs

The print designs I created include the brochure, menu, & an activities sheet. I designed them all with the colors of the style guide and kept a cohesive element in all print designs, using the curve element from the logo and the circle in the logo as an accent to my headings.

welcome activities sheet for retreat design
brochure design for retreat
menu wellness retreat design

Package Designs

The package designs I created include two variations of lotion, a tag for the drink cups, & a branded tea tin design. I continued to use cohesive design elements in my package designs, the curved lines and other design elements along with the branding colors.

In the tea package design, I use a similar style of elements from the lotion package design to tie everything together. I wanted the design to resemble the flavor, with ginger leaves as the background, lemons, and a peach coloring.

tea box package design retreat brand
lotion mockups package design Tranquil Palms retreat
cup tag design for Tranquil Palms restaurant logo

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Meghan Salley Design

msalley@email.neit.edu

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OSCC New Social Media

Social media style guide for OSCC Instagram page

OSCC New Social Media

Overview

The project was to create a week’s calendar of content for the OSCC’s social media pages. OSCC is the Ocean State Curling Club, based in RI.

Content

Gathering content and doing research OSCC for their social media page and on the sport was the first step. My classmates and I spoke with the head of the club, Gordon Walsh, to get information on how it works and what they are looking to achieve with their social media pages. Some went to gather actual content of images and video so we can produce live footage for their social media.

Goals:

  • Keep locals and members informed
  • Fun Facts on Curling
  • Engage audience of curling club events

Creative Process

Social Media Calendar for OSCC's Instagram page.

Calendar for OSCC’s social media postings.

Design Process

For creating the content I used Canva. I started by making a solid color variation of their logo, to make it fit each post. When creating some of the social media posts I needed to get some information, such as some historical curling facts, and events going on for the OSCC. I kept the color scheme of the posts the same as their logo shades, and chose fonts that aren’t too playful or serious. I also created a style guide for the OSCC social media content.

Style Guide

Social media style guide for OSCC Instagram page
OSCC style guide for color palette and typography
OSCC style guide content guidelines and emojis/hashtags for their Instagram page

Social Media Posts

OSCC-social media Instagram post of curling fact
Curling club Instagram post to support members on the ice
Curling club fun fact Instagram post
Instagram story watching club on the ice
Instagram story OSCC volunteers

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OSCC Instagram

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Meghan Salley Design

msalley@email.neit.edu

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Brewery Rebrand

brewery rebrand logo

Brewery Rebrand

Overview

The assignment was to create a re-brand for a brewery. I rebranded Northwoods Brewery, giving them a new logo, value prop, extended seltzer line and created a 16 page booklet about the re-brand. 

The brand, Northwoods Brewery, is located in Northwoods, New Hampshire. They are a modern but rustic environment selling draft beer, food, and also bakery items. The purpose for the re-brand is to give them a new logo to better represent what they stand for, along with extending their brand. 

Target Audience

A typical buyer persona for their brand would be a 25-30 year old man who loves beer and the wilderness environment. Someone who enjoys drinking with friends, a loved one, or family. A regular beer drinker who loves to try new breweries. The buyer persona could also be toward families, wanting a bite to eat with parents who want a beer. 

SWOT Analysis

STRENGTHSWEAKNESSES
– Variety of beers, flights, cans
– Food menu and bakery
– Offers a tour
– Entertains Live Music		– Small Company
– Limited website, but active socials
OPPORTUNITIESTHREATS
– Seltzer brand extension
– New location?
– Distribution of sales to liquor stores and markets (NH)		– A lot of breweries in NH and in New England
– Need better advertising to beat other places and bring in customers

Design Process

The rebranding process started with some research of the company on their website and social pages. I looked into their logo, building interior and exterior, current packaging for their cans and any other advertising they have. I also looked into what they sell and have to offer. 

When creating the logo, I wanted to incorporate a compass of some sort to signify the “North.” I also wanted to give it a northern look with an idea of mountains or trees. I brainstormed a few different ideas so after my sketches were done I could see what would further work and what wouldn’t with creating them in illustrator. The brewery’s building is a vibrant red color and is a significant icon, so adding that into their logo would help their brand be more recognizable and memorable. I symbolized as the bottom mountain peak to flow with the compass, along with using a bumped stroke line on the bottom half of the compass to symbolize more mountains.

I tried multiple variations when creating logos in illustrator, adding a few color options to them before deciding which direction to go in. My original building for the logo was very flat, so I changed it up by tracing the building from a photograph to have accuracy, and giving my strokes some styles to have its own look to it. 

The colors were a difficult choice because I didn’t want anything crazy as they have a red building and a modern/rustic interior look, but I wanted some color for when they advertise without the black and white logo version. I added a red to pop the building and compass and a tinted blue-gray to the background. I also made the linework for the compass brown so it wouldn’t be so bold and dark with a lot of black.

Northwoods brewery rebranded logo
Northwoods brewery rebranded logo in color

Brand Extension

The brand extension was to design a hard seltzer line for the brewery. I created multiple flavors for the can designs, and a 4-pack box design. I created a gradient of mountains and used a topographic map pattern as a background for the NH company.

4-pack hard seltzer can design for one of the three flavors
Brewery rebrand hard seltzer can package design showing three flavors

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Meghan Salley Design

msalley@email.neit.edu

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Diorama Animation

diorama animation scene

Diorama Animation

Overview

To create a 15-second diorama with a topic/theme of choice. The diorama needed to include at least 12 key-framed items and fade in/out from black. 

Research

The first step of research/brainstorming was to come up with a concept or story that could be 15 seconds long. I brainstormed some ideas of what assets I would want to create to make it fun and interesting. I knew I wanted my style/theme to be building all my assets in illustrator for a “PBS” look to it. The idea of something under the sea came to me so I researched cartoon scenes and started to think of “characters” and “assets” I can create and made a mood board.

Design Process

After coming up with an idea, a hermit crab changing his shell and swimming away on a sea turtle, I created a storyboard to map out each frame of the diorama. This shows each key point of what is happening throughout the diorama, along with notes of what is going on and if I want to include any audio in each part.

storyboard diorama animation
storyboard diorama animation
storyboard diorama animation

Next, is to create all my assets needed for the diorama. I built mine in illustrator. I created my ocean floor first and made multiple layers knowing I was going to parallax it in after effects. I then created the plants, fish, and seashells. I made the hermit crab and the turtle as well. 

Challenges & Solutions

One of my biggest challenges was figuring out a way to make the hermit crab change his shell in an easy manner. The solution I came up with was to create another asset of just the body of the hermit crab, just a roundish red ball. I solved this by having the hermit crab walk away from his old shell and when he got to the new one his body disappeared and I had this red ball in the hole of the new shell to look as if he was crawling inside then his whole self reappeared as if he turned around and came out. I then added a “pop” sound effect to give it a fun and relatable sound to the action. 

Final Outcome

The final composition is a 15 second diorama of a shell falling into the ocean floor, landing on a turtle’s shell. A hermit crab comes along and changes his shell then doesn’t realize he’s on a turtle and it wakes up and swims away with the hermit crab riding on his back. I found and included sound effects and music to fit a childish, fun vibe and wanted it to be a vivid, cute animation.

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Meghan Salley Design

msalley@email.neit.edu

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Beauty Catalog Design

catalog spread design inspired by passion print design

Beauty Catalog Design

Overview

This project was to design a magazine page cover and spread, after photographing products in a light tent and also creating top down photography shots.

Design Process

Photography

The first steps were gathering the products and setting up the light tent to photograph the products with a white background. This gave good, solid, bright lighting on the products with a pure background to easily mask them out in Photoshop.

I also needed to take some top down photographs for content in the magazine layout. I tried multiple ideas with ways to display the products in an intriguing manner.

top down photography shot of beauty products for magazine layout
masked out product photography shot beauty catalog design

Page Design

Inside left page design of magazine layout

When designing the magazine spread, I wanted to focus on bright, vivid colors that complimented the products. I used typography to enhance the design by adding an opaque phrase behind a product and also using a mix of typefaces to focus on the Rainforest of the Sea Collection. When designing, I incorporated the makeup in a spill of foundation shades, but with the blue background it can also be seen as sand and the ocean for the Sea Collection.

Final Design Layout

catalog spread design

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3D Model Magazine Cover

3d magazine cover

3D Model Magazine Cover

Overview

To create a 3D-Model based off of a magazine headline and complete a composition of a magazine cover with the model concept, using Cinema 4D and Adobe Photoshop.

Research

Finding the right story headline was a key factor in creating a good concept for a 3D-model. I did research on headlines based on topics I would be interested in, and found a story on a plant-based covid vaccine being approved in Canada. I then did research on the keywords of this headline to see what concepts I could come up with based off the headline.

Design Process

I started off by sketching concept ideas for the model. I wanted to incorporate a syringe for the medical aspect along with a leaf for plant-based. I tried a few different ideas incorporating a beaker or the cartridge that holds vaccines, but ended up with a leaf and syringe. I later thought of the idea of using a maple leaf, the Canadian symbol, as the leaf in the model to symbolize that the story is based on Canada. As this may not come across to everyone who views it, it is a great concept for the model to tie it together. 

3d model option sketch
3d model magazine cover sketch

Challenges & Solutions

Once I had the overall concept ready, I began creating the model in Cinema 4D. There were a few challenges during the creation in terms of what style to use and finding the best way to create certain shapes for the most precise outcome. I also came across challenges when lighting the composition with the materials on the objects. This was difficult to bounce the lighting on the glass of the syringe, getting rid of the shadows or over exposure.

To make the items precise, I used a lathe tool to create the base of the syringe, making it a perfect symmetrical shape. I also added more area lights to the composition to make the glass look better, and blocked the liquid inside from reacting to the light so it doesn’t glow or reflect. 

composition of 3D model for magazine cover in Cinema 4D

Composition

When creating the final composition with the model inside the magazine cover, there were a few things to consider. I chose The Scientist to be the company for my magazine headline as it is a story from them and best fits the title. I kept the same style they typically use. 

When framing my model in Cinema 4D, I had to consider the angle and size proportions when creating my shot. I wanted the syringe on an angle and it to be a front view but not head on. 

Outcome

Here is the final composition with the 3D model on the magazine cover layout created in Adobe Photoshop and 3D model created in Cinema 4D. 

final outcome of 3D model and magazine cover layout.

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Meghan Salley Design

msalley@email.neit.edu

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Coffee House Rebrand

coffee house rebrand logo

Coffee House Rebrand

Overview

To rebrand a coffee house by creating a rebranded booklet, doing ux/ui research, designing a new logo, value proposition, mock ups, & extension of Keurig package design.

The brand, White Mountain Bagel, is a small coffee shop located in Lincoln, New Hampshire.

Research

The beginning of the process was to research about the coffee house and get information on their company, location, audience, & affordances.

Design Process

coffee house rebrand logo

When designing the logo, I wanted to keep the symbolism of the bagel since it is a keyword in their brand name. I chose fonts that fit a wilderness, NH vibe, and earth toned colors. I also incorporated a sunset with mountains in the hole of the bagel, to bring the location into the logo design.

I also designed a package design for a Keurig box, with the K-cup design. The box design resembles mountain hills and clouds in a pattern of earth tones, along with showcasing the logo on a banner. I wanted it to be a warming packaging with the same affordance as the logo.

Rebrand Booklet

I designed and created a booklet of the complete rebrand for the coffee house.

coffee house rebrand booklet design

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Meghan Salley Design

msalley@email.neit.edu

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