Author: Meghan Salley

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Website Redesign

website design homepage

Overview

Redesigning the company’s website for a modernized look, and to improve user experience, SEO, and overall execution.

Design Process

When redesigning the site, I originally went through the old website and found what needed to be updated and changed and looked for ways the site could improve, focusing on user experience and ease of navigation.

One of these major issues was the navbar, being overly cluttered with extra long dropdown tabs, making it difficult to find or see what you are looking for. The overall copy of the entire website was cluttered and redundant as well and some of the images were outdated. I took these issues along with the overall color palette of their brand to the CEO and pitched redesigning the website and revamping the color palette to brighter shades, giving a more inviting and modern feel.

I went through the redesign page by page, changing almost everything. Primarily changing the colors, layouts, and reorganizing the copy along with condensing when necessary. The homepage was the largest part of this redesign as I came up with and added new sections to the website to best fit what the company needed to market and advertise such as sustainable packaging and the ability to create packaging in the U.S.

I also added an entire page for both of these sections as they are important factors for many businesses when it comes to product packaging, and having the information readily available on the website is important for customers and SEO purposes.

To solve the issue with the dropdown in the navbar of all of the products the company offers, I got rid of the dropdown completely and created just a “Products” page. This page then features all of the product packaging the company offers, with the addition of now showing images with each option so customers have a better sense of what they are looking for. Each product then links to their own page for more information on that specific product, making navigation easier and cleaner.

website design homepage
website page boxes
website design products page
website design about page

Additional Solutions

I noticed on the website they had a page full of all of their brochures and presentations available to download, with only the ability to scroll to get to which one you’re looking for.

I fixed this by having each brochure on its product page for easier navigation, along with creating webpages for each season’s trending packaging, rather then landing pages that only lead to a brochure, they now lead to fully designed webpages with information on the trends, mood boards, photographs of the packaging, along with the option to download the presentation or watch a video created by our team on the trends and packaging we created.

Look through my full website redesign at aandhworldwide.com !

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Pet Product Packaging Brand

Pacakge design Meghan Salley Designs case studies

Overview

Created and designed pet product packaging for a fictional brand, focusing on cats and dogs, designing logo, color palette and packaging for a variety of pet products.

Design Process

I was creating this line of packaging for an upcoming trade show. I needed to use cartoon and playful patterns and graphics and created a color palette that best fit this vibe, but also being fitting for different products like food, grooming, toys, etc. We came up with a variety of different products to create packaging for as a team and created those dielines prior to designing. 

I designed these products with a mixture of fun, bright colors and patterns to bring them to life to encourage an audience to want to buy a chew toy or treat for their furry friend.

Take a look at my package designs for this trend! I’ve designed digital renderings along with photographs of the sampled products to see them come to life!

Pacakge design Meghan Salley Designs case studies

Below are a variety of my digital renderings that were sampled and photographed!

pet product packaging designs
pet product packaging designs
pet product packaging designs
pet product packaging designs

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Spring/Summer Packaging Trend 2026

packaging trend summer pouch design

Overview

A part of the package design industry is keeping up with current and upcoming trends for each season. Designing a packaging trend includes research focusing on what colors, patterns, icons, materials, and more are trending for that season. Using this research I create a brand along with a mood board and packaging ideas to represent the trends for the upcoming season. 

Trend Process

After researching, I choose a focus point and a selection of colors that will be the most prominent. I then design a mood board to help customers visualize the theme of the trend with the main colors. Naming the trend to correlate to the theme helps visualize it with the brand and it gives the packaging a logo so customers can see where their logo can go and how the packaging can be customized to fit their brand.

mood board retrovana spring summer packaging trend designs

Design Process

When designing the trend, I gather some patterns and icons to have a variety of inspiration and ideas. I start with creating dielines and models of what packaging products I’m going to design before designing. This way I can create an assortment of different types of packaging and tailor the packaging to products appropriate to the season. For spring/summer, packaging for products like beach accessories, sunglasses, and hair accessories are popular. I usually try a few different patterns and colors on the different pieces to see what fits best, or to have extra options to choose which design will fit best to complete the collection of pieces. Having a good variety of the color palette and trending patterns/materials is important.

Trend- Retrovana

Retrovana is the name of the trend I created based on my research. This trend focuses on the nostalgia of summer vacation and childhood fun. It emphasizes on the poolside aesthetic of leisure with lawn games and cookout motifs to capture the summertime memories. This trend mainly focuses on the patterns, use of bold colors and unique design elements of die cut shapes to bring the pieces to life, rather than different textures and materials. The palette brings back primary colors with a twist of pink and orange to add a sporty feel. 

Take a look at my package designs for this trend, along with photographs of the sampled products to see them come to life!

summer packaging trend designs
summer packaging trend designs
summer packaging trend design PDQ display
Summer packaging trend design
Summer packaging trend designs

Below are a variety of my digital renderings that were sampled and photographed!

packaging trend rocket pop design box
package designs ear card summer
package design rocket pop
packaging trend pouch and card set design
packaging trend footwear board design
packaging trend pouch and card set design
package design hair accessories
package designs trend

Sampling Products- Creating Flat Dielines

Once we complete our digital version of the trend, we order samples to have physical versions of some of the pieces for photography and customers to view the product better. This involves creating flat die lines for the products and ensuring the technical design of the product is accurate. For example, when designing a box, I need to create two flat die lines for the base and lid of the box, doing the math to add the top, sides, and inner wrap (bleed) of the paper wrapping the box so it is properly proportioned. 

If the box were to hold a jewelry product, I would also create a die line for the insert and add the punches of what product I want it to hold. (necklace, earrings, etc.)

I also need to add notes with my die lines so there is direction on the size of the product, thickness of board it is made out of, materials to use whether it is a specific paper from a vendor or if a Pantone color is printed on paper, if any hot stamp foiling is needed, etc.

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Holiday Packaging Trends 2025

holiday packaging trend advent calendar

Overview

A part of the package design industry is keeping up with current and upcoming trends for each season. Designing packaging trends includes research focusing on what colors, patterns, icons, materials, and more are trending for that season. Using this research I create a brand along with a mood board and packaging ideas to represent the trends for the upcoming season.

Trend Process

After researching, I choose a focus point and a selection of colors that will be the most prominent. I then design a mood board to help customers visualize the theme of the trend with the main colors. Naming the trend to correlate to the theme helps visualize it with the brand and it gives the packaging a logo so customers can see where their logo can go and how the packaging can be customized to fit their brand. For holiday, I created and designed two different trending brands because of the difference in colors and styles.

Below are my mood boards for the two packaging trends.

Stardust Soiree packaging trend mood board
Humble Hearth packaging trend mood board

Design Process

When designing the trend, I gather some patterns and icons to have a variety of inspiration and ideas. I start with creating dielines and models of what packaging products I’m going to design before designing. This way I can create an assortment of different types of packaging and tailor the packaging to products appropriate to the season. For holiday, creating more giftable packaging items for resale and winter clothing/accessories are fit for the season. I usually try a few different patterns and colors on the different pieces to see what fits best, or to have extra options to choose which design will fit best to complete the collection of pieces. Having a good variety of the color palette and trending patterns/materials is important.

Trend- Stardust Soiree

Stardust Soiree was the first trend I created based on my research. It focuses on the glamour and enchantment of celestial designs and sparkling elegance. It emphasizes metallic shimmer finishes on richly colored matte papers for its luxury look and feel. Materials such as applied plaques, ribbons, and 3D printed foiling adds dimension and a more personalized, fancy unboxing experience. The palette focuses on luxury, with deep colors like burgundy, plum, and dark blue as the rich backgrounds to complement the silver and gold foils.

Take a look at my package designs for this trend! I’ve designed digital renderings along with photographs of the sampled products to see them come to life!

holiday trend packaging designs
holiday trend packaging designs
holiday trend packaging designs
holiday trend packaging designs
holiday trend packaging designs

Below are a variety of my digital renderings that were sampled and photographed!

packaging trend holiday
holiday packaging trend envelope
holiday packaging trend gift card tag holder
gift bag box packaging trend design
two piece box packaging trend design
holiday packaging trend advent calendar
advent calendar packaging trend holiday box

Trend- Humble Hearth

Humble Hearth is the second trend I created for holiday based on my research. This trend focuses on folk art and the culture with modern winter traditions. Nature inspired patterns are the focus of this trend, with the heart-warming elements of winter. Materials like velvet, tassels, and metallic finishes with natural papers and kraft bring together the rustic elegance of this trend. The palette features natural tones with shades that create a cozy winter’s night feel. 

Take a look at my package designs for this trend! I’ve designed digital renderings along with photographs of the sampled products to see them come to life!

packaging trend designs jewelry
packaging trend designs accessories
packaging trend corrugate mailer box set

Below are a variety of my digital renderings that were sampled and photographed!

packaging trend holiday box
packaging trend holiday headband wrap
packaging trend holiday tent card
packaging trend holiday hair clips textured paper
packaging trend holiday ring card
magnetic box design packaging trend
magnetic box design packaging trend
packaging design trend accessories

Sampling Products- Creating Flat Dielines

Once we complete our digital version of the trend, we order samples to have physical versions of some of the pieces for photography and customers to view the product better. This involves creating flat die lines for the products and ensuring the technical design of the product is accurate. For example, when designing a box, I need to create two flat die lines for the base and lid of the box, doing the math to add the top, sides, and inner wrap (bleed) of the paper wrapping the box so it is properly proportioned. 

If the box were to hold a jewelry product, I would also create a die line for the insert and add the punches of what product I want it to hold. (necklace, earrings, etc.)

I also need to add notes with my die lines so there is direction on the size of the product, thickness of board it is made out of, materials to use whether it is a specific paper from a vendor or if a Pantone color is printed on paper, if any hot stamp foiling is needed, etc. Particular to this trend, I would need to source what ribbon I would like to use and write the source of that ribbon for the product.

die lines for magnetic box packaging trend

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Fall/Winter Packaging Trend 2025

fall winter packaging trend

Overview

A part of the package design industry is keeping up with current and upcoming trends for each season. Creating a packaging trend includes research focusing on what colors, patterns, icons, materials, and more are trending for that season. Using this research I create a brand along with a mood board and packaging ideas to represent the trends for the upcoming season. 

Trend Process

After researching, I choose a focus point and a selection of colors that will be the most prominent. I then design a mood board to help customers visualize the theme of the trend with the main colors. Naming the trend to correlate to the theme helps visualize it with the brand and it gives the packaging a logo so customers can see where their logo can go and how the packaging can be customized to fit their brand.

packaging trend mood board fall winter

Design Process

When designing the trend, I gather some patterns and icons to have a variety of inspiration and ideas. I start with creating dielines and models of what packaging products I’m going to design before designing. This way I can create an assortment of different types of packaging and tailor the packaging to products appropriate to the season. For fall/winter, I would add soft good products, candles, and houseware items for the comfort fall brings. I usually try a few different patterns and colors on the different pieces to see what fits best, or to have extra options to choose which design will fit best to complete the collection of pieces. Having a good variety of the color palette and trending patterns/materials is important.

Trend- Vintage Treasures

Vintage Treasures is the name of the trend I created based on my research. This trend focuses on rustic craftsmanship and elegant vintage silhouettes to create a warm and comforting farmhouse aesthetic. It emphasizes traditional autumn icons and motifs with the element of vintage materials like leather, burlap, and woodgrain. The palette is a mix of rich and soothing colors, but has a typical autumn palette focusing on the nostalgia. 

Take a look at my package designs for this trend! I’ve designed digital renderings along with photographs of the sampled products to see them come to life!

packaging trend design book box with pouch
packaging trend design boxes carding hang tags accessories
packaging trend designs envelope accessories jewelry
packaging trend design two piece box jewelry

Below are a variety of my digital renderings that were sampled and photographed!

envelope packaging trend design
book box packaging trend design
two piece box packaging trend design
fall winter packaging trend designs

Sampling Products- Creating Flat Dielines

Once we complete our digital version of the trend, we order samples to have physical versions of some of the pieces for photography and customers to view the product better. This involves creating flat die lines for the products and ensuring the technical design of the product is accurate. For example, when designing a box, I need to create two flat die lines for the base and lid of the box, doing the math to add the top, sides, and inner wrap (bleed) of the paper wrapping the box so it is properly proportioned.

If the box were to hold a jewelry product, I would also create a die line for the insert and add the punches of what product I want it to hold. (necklace, earrings, etc.)

I also need to add notes with my die lines so there is direction on the size of the product, thickness of board it is made out of, materials to use whether it is a specific paper from a vendor or if a Pantone color is printed on paper, if any hot stamp foiling is needed, etc.

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Wellness Retreat Branding

retreat branding logo

Overview

The project consisted of creating a fictitious brand of a wellness retreat resort, and creating an overall brand for the place. I designed a logo, style guide, brochure, menu, & welcome sheet. I also designed a branded lotion, cup, & tea.

The fictitious brand created is Tranquil Palms. A wellness retreat located in Tulum, Mexico, that focuses on relaxing and refreshing minds and bodies of those who stay there. Activities there include various workshops to open minds and allow guests to feel comfortable in the space, along with yoga, trails, a beach, & spa.

Design Process

Logo

When designing the logo, I wanted a relaxing affordance but also a tribal look to it for the location. I wanted soft colors that are easy on the eye and resemble relaxation. The logo design consists of a Palm in the icon for symbolization. The curve separating the triangle represents a Ying Yang, or relaxation like a river. I wanted the font to be tribal and unique, but easily readable.

retreat branding logo
tranquil palms secondary logo

Style Guide

The style guide is a complete representation of the brand. I included a small overview of the place, the logo versions, including the sub logo created for the restaurant, the primary and secondary colors of the brand, typography used for the logo and print formats, & imagery that best depicts the affordances of the brand.

tranquil palms style guide

Print Designs

The print designs I created include the brochure, menu, & an activities sheet. I designed them all with the colors of the style guide and kept a cohesive element in all print designs, using the curve element from the logo and the circle in the logo as an accent to my headings.

welcome activities sheet for retreat design
brochure design wellness retreat branding Meghan Salley Design inspired by passion
retreat fictional restaurant menu design print design Meghan Salley Design

Package Designs

The package designs I created include two variations of lotion, a tag for the drink cups, & a branded tea tin design. I continued to use cohesive design elements in my package designs, the curved lines and other design elements along with the branding colors.

In the tea package design, I use a similar style of elements from the lotion package design to tie everything together. I wanted the design to resemble the flavor, with ginger leaves as the background, lemons, and a peach coloring.

tea box package design retreat brand
drink cup package tag design retreat
Package design lotion bottles Tranquil Palms retreat

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OSCC New Social Media

Social media style guide for OSCC Instagram page

Overview

The project was to create a week’s calendar of content for the OSCC’s social media pages. OSCC is the Ocean State Curling Club, based in RI.

Content

Gathering content and doing research OSCC for their social media page and on the sport was the first step. My classmates and I spoke with the head of the club, Gordon Walsh, to get information on how it works and what they are looking to achieve with their social media pages. Some went to gather actual content of images and video so we can produce live footage for their social media.

Goals:

  • Keep locals and members informed
  • Fun Facts on Curling
  • Engage audience of curling club events

Creative Process

Social Media Calendar for OSCC's Instagram page.

Calendar for OSCC’s social media postings.

Design Process

For creating the content I used Canva. I started by making a solid color variation of their logo, to make it fit each post. When creating some of the social media posts I needed to get some information, such as some historical curling facts, and events going on for the OSCC. I kept the color scheme of the posts the same as their logo shades, and chose fonts that aren’t too playful or serious. I also created a style guide for the OSCC social media content.

Style Guide

Social media style guide for OSCC Instagram page
OSCC style guide for color palette and typography
OSCC style guide content guidelines and emojis/hashtags for their Instagram page

Social Media Posts

OSCC-social media Instagram post of curling fact
Curling club Instagram post to support members on the ice
Curling club fun fact Instagram post
Instagram story watching club on the ice
Instagram story OSCC volunteers

Check out their page!

OSCC Instagram

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Brewery Rebrand

brewery rebrand logo

Overview

The assignment was to create a re-brand for a brewery. I rebranded Northwoods Brewery, giving them a new logo, value prop, extended seltzer line and created a 16 page booklet about the re-brand. 

The brand, Northwoods Brewery, is located in Northwoods, New Hampshire. They are a modern but rustic environment selling draft beer, food, and also bakery items. The purpose for the re-brand is to give them a new logo to better represent what they stand for, along with extending their brand. 

Target Audience

A typical buyer persona for their brand would be a 25-30 year old man who loves beer and the wilderness environment. Someone who enjoys drinking with friends, a loved one, or family. A regular beer drinker who loves to try new breweries. The buyer persona could also be toward families, wanting a bite to eat with parents who want a beer. 

SWOT Analysis

STRENGTHSWEAKNESSES
– Variety of beers, flights, cans
– Food menu and bakery
– Offers a tour
– Entertains Live Music		– Small Company
– Limited website, but active socials
OPPORTUNITIESTHREATS
– Seltzer brand extension
– New location?
– Distribution of sales to liquor stores and markets (NH)		– A lot of breweries in NH and in New England
– Need better advertising to beat other places and bring in customers

Design Process

The rebranding process started with some research of the company on their website and social pages. I looked into their logo, building interior and exterior, current packaging for their cans and any other advertising they have. I also looked into what they sell and have to offer. 

When creating the logo, I wanted to incorporate a compass of some sort to signify the “North.” I also wanted to give it a northern look with an idea of mountains or trees. I brainstormed a few different ideas so after my sketches were done I could see what would further work and what wouldn’t with creating them in illustrator. The brewery’s building is a vibrant red color and is a significant icon, so adding that into their logo would help their brand be more recognizable and memorable. I symbolized as the bottom mountain peak to flow with the compass, along with using a bumped stroke line on the bottom half of the compass to symbolize more mountains.

I tried multiple variations when creating logos in illustrator, adding a few color options to them before deciding which direction to go in. My original building for the logo was very flat, so I changed it up by tracing the building from a photograph to have accuracy, and giving my strokes some styles to have its own look to it. 

The colors were a difficult choice because I didn’t want anything crazy as they have a red building and a modern/rustic interior look, but I wanted some color for when they advertise without the black and white logo version. I added a red to pop the building and compass and a tinted blue-gray to the background. I also made the linework for the compass brown so it wouldn’t be so bold and dark with a lot of black.

Northwoods brewery rebranded logo
Northwoods brewery rebranded logo in color

Brand Extension

The brand extension was to design a hard seltzer line for the brewery. I created multiple flavors for the can designs, and a 4-pack box design. I created a gradient of mountains and used a topographic map pattern as a background for the NH company. These package designs for a fictional seltzer line create a relaxing, northern vibe for those enjoying the outdoors lake or mountainside!

4-pack hard seltzer can design for one of the three flavors
hard seltzer can designs 3 flavors

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Diorama Animation

diorama animation scene

Overview

To create a 15-second diorama with a topic/theme of choice. The diorama needed to include at least 12 key-framed items and fade in/out from black. 

Research

The first step of research/brainstorming was to come up with a concept or story that could be 15 seconds long. I brainstormed some ideas of what assets I would want to create to make it fun and interesting. I knew I wanted my style/theme to be building all my assets in illustrator for a “PBS” look to it. The idea of something under the sea came to me so I researched cartoon scenes and started to think of “characters” and “assets” I can create and made a mood board.

Design Process

After deciding on the composition, a hermit crab changing his shell and swimming away on a sea turtle, I created a storyboard to map out each frame of the diorama. This shows each key point of what is happening throughout the diorama, along with notes of what is going on and if I want to include any audio in each part.

storyboard diorama animation
storyboard diorama animation
storyboard diorama animation

Next, is to create all my assets needed for the diorama. I built mine in illustrator. I created my ocean floor first and made multiple layers knowing I was going to parallax it in after effects. I then created the plants, fish, and seashells. I made the hermit crab and the turtle as well. 

Challenges & Solutions

One of my biggest challenges was figuring out a way to make the hermit crab change his shell in an easy manner. The solution I came up with was to create another asset of just the body of the hermit crab, just a roundish red ball. I solved this by having the hermit crab walk away from his old shell and when he got to the new one his body disappeared and I had this red ball in the hole of the new shell to look as if he was crawling inside then his whole self reappeared as if he turned around and came out. I then added a “pop” sound effect to give it a fun and relatable sound to the action. 

Final Outcome

The final composition is a 15 second diorama of a shell falling into the ocean floor, landing on a turtle’s shell. A hermit crab comes along and changes his shell then doesn’t realize he’s on a turtle and it wakes up and swims away with the hermit crab riding on his back. I found and included sound effects and music to fit a childish, fun vibe and wanted it to be a vivid, cute animation.

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Beauty Catalog Design

catalog spread design inspired by passion print design

Overview

This project was to design a magazine page cover and spread, after photographing products in a light tent and also creating top down photography shots.

Design Process

Photography

The first steps were gathering the products and setting up the light tent to photograph the products with a white background. This gave good, solid, bright lighting on the products with a pure background to easily mask them out in Photoshop.

I also needed to take some top down photographs for content in the magazine layout. I tried multiple ideas with ways to display the products in an intriguing manner.

top down photography shot of beauty products for magazine layout
masked out product photography shot beauty catalog design

Page Design

Inside left page design of magazine layout

When designing the magazine spread, I wanted to focus on bright, vivid colors that complimented the products. I used typography to enhance the design by adding an opaque phrase behind a product and also using a mix of typefaces to focus on the Rainforest of the Sea Collection. When designing, I incorporated the makeup in a spill of foundation shades, but with the blue background it can also be seen as sand and the ocean for the Sea Collection.

Final Design Layout

catalog spread design

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