Coffee House Rebrand

Overview

The assignment while I was in College, to rebrand a coffee house of choice by creating a complete rebrand - completing UX/UI research, designing a new logo, value proposition, mock ups, & extension of Keurig package design.

The company, White Mountain Bagel, is a small coffee shop located in Lincoln, New Hampshire.

Design Process

Research

The beginning of the process was to research about the coffee house and get information on their company, location, audience, & affordances.

Logo Design

When designing the logo, I wanted to keep the symbolism of the bagel since it is a keyword in their brand name. I chose fonts that fit a wilderness, NH vibe, and earth toned colors. I also incorporated a sunset with mountains in the hole of the bagel, to bring the location into the logo design.

Package Design

I also designed a package design for a Keurig box, with the K-cup design. The box design resembles mountain hills and clouds in a pattern of earth tones, along with showcasing the logo on a banner. I wanted it to be a warming packaging with the same affordance as the logo.