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      <image:title>Case Studies - Spring/Summer 26 Package Design Trend</image:title>
      <image:caption>When designing the trend, I gather some patterns and icons to have a variety of inspiration and ideas. I start with creating dielines of what packaging products I will design. This way I can create an assortment of packaging concepts and tailor the packaging to products appropriate to the season. For example, packaging for products like flip flops, cosmetics, sunglasses, and hair accessories are popular for spring/summer products.</image:caption>
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      <image:title>Case Studies - Spring/Summer 26 Package Design Trend</image:title>
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    <lastmod>2026-01-18</lastmod>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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    <image:image>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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    <image:image>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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    <image:image>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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    <image:image>
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      <image:title>Case Studies - Holiday 25 Package Design Trends</image:title>
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  </url>
  <url>
    <loc>https://www.meghansalleydesign.com/case-studies/fallwinter-25-package-design-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-18</lastmod>
    <image:image>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
      <image:caption>When designing the trend, I gather some patterns and icons to have a variety of inspiration and ideas. I start with creating dielines of what packaging products I will design. This way I can create an assortment of packaging concepts and tailor the packaging to products appropriate to the season. For example, I would add soft good products, candles, and houseware items for the comfort fall brings.</image:caption>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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      <image:title>Case Studies - Fall/Winter 25 Package Design Trend</image:title>
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  <url>
    <loc>https://www.meghansalleydesign.com/case-studies/pet-product-packaging-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-18</lastmod>
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      <image:title>Case Studies - Pet Product Packaging Brand</image:title>
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      <image:title>Case Studies - Pet Product Packaging Brand</image:title>
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      <image:title>Case Studies - Pet Product Packaging Brand</image:title>
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      <image:title>Case Studies - Pet Product Packaging Brand</image:title>
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    <image:image>
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      <image:title>Case Studies - Pet Product Packaging Brand</image:title>
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      <image:title>Case Studies - Pet Product Packaging Brand</image:title>
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  <url>
    <loc>https://www.meghansalleydesign.com/case-studies/wellness-retreat-brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-18</lastmod>
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      <image:title>Case Studies - Wellness Retreat Brand Identity</image:title>
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    <image:image>
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      <image:title>Case Studies - Wellness Retreat Brand Identity</image:title>
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      <image:title>Case Studies - Wellness Retreat Brand Identity - Style Guide</image:title>
      <image:caption>The style guide is a complete representation of the brand. I included a small overview of the place, the logo versions, including the sub logo created for the restaurant, the primary and secondary colors of the brand, typography used for the logo and print formats, &amp; imagery that best depicts the affordances of the brand.</image:caption>
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      <image:title>Case Studies - Wellness Retreat Brand Identity</image:title>
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      <image:title>Case Studies - Wellness Retreat Brand Identity</image:title>
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    <image:image>
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      <image:title>Case Studies - Wellness Retreat Brand Identity</image:title>
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    <image:image>
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      <image:title>Case Studies - Wellness Retreat Brand Identity</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/1768701574923-ZN7SBYITQKBX38NHFLZ4/Tin+Container+Packaging+MockUp+2.png</image:loc>
      <image:title>Case Studies - Wellness Retreat Brand Identity</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.meghansalleydesign.com/case-studies/beauty-catalog-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/85e463ef-bf0b-4c86-9025-10bb96d18c76/moisturizer.png</image:loc>
      <image:title>Case Studies - Beauty Catalog Design - Photography</image:title>
      <image:caption>The beginning of the process was gathering the products and setting up the light tent to photograph the products with a white background. This gave clean, solid, bright lighting on the products with a pure background to easily mask them out in Photoshop. I also needed to take some top down photographs for content in the magazine layout. I tried multiple ideas with ways to display the products in an intriguing manner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/30a025ec-0084-4ec6-b510-41ae88ef5a66/catalog-salley-02-1188x1536.jpg</image:loc>
      <image:title>Case Studies - Beauty Catalog Design - Page Design</image:title>
      <image:caption>When designing the magazine spread, I wanted to focus on bright, vivid colors that complimented the products. I used typography to enhance the design by adding an opaque phrase behind a product and also using a mix of typefaces to focus on the Rainforest of the Sea Collection. When designing, I incorporated the makeup in a spill of foundation shades, but with the blue background it can also be seen as sand and the ocean for the Sea Collection.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/1768688659302-PZ8ZV4WZKX3XB39B75XK/beauty-catalog.png</image:loc>
      <image:title>Case Studies - Beauty Catalog Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.meghansalleydesign.com/case-studies/brewery-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/1768694133881-KNX7YCM32TSSNX8PBFSA/logo+bw.png</image:loc>
      <image:title>Case Studies - Brewery Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/1768694134073-QUCVYPFG83OYTK8ABJF4/logo+color.png</image:loc>
      <image:title>Case Studies - Brewery Rebrand</image:title>
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    <image:image>
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      <image:title>Case Studies - Brewery Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/1768698641978-OANXNKL68D4D77TI94Z4/seltzer-web-1536x1097.jpg</image:loc>
      <image:title>Case Studies - Brewery Rebrand</image:title>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Brewery Rebrand</image:title>
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  </url>
  <url>
    <loc>https://www.meghansalleydesign.com/case-studies/coffee-house-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/913cea88-e9b1-4e22-8e86-5c33c4942478/coffee-logo.png</image:loc>
      <image:title>Case Studies - Coffee House Rebrand - Logo Design</image:title>
      <image:caption>When designing the logo, I wanted to keep the symbolism of the bagel since it is a keyword in their brand name. I chose fonts that fit a wilderness, NH vibe, and earth toned colors. I also incorporated a sunset with mountains in the hole of the bagel, to bring the location into the logo design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/696a90c9cb2dc31f497a8dca/f98b1a0b-8729-408a-89be-c97ae92a32e4/keurig+web.jpg</image:loc>
      <image:title>Case Studies - Coffee House Rebrand - Package Design</image:title>
      <image:caption>I also designed a package design for a Keurig box, with the K-cup design. The box design resembles mountain hills and clouds in a pattern of earth tones, along with showcasing the logo on a banner. I wanted it to be a warming packaging with the same affordance as the logo.</image:caption>
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  </url>
  <url>
    <loc>https://www.meghansalleydesign.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-29</lastmod>
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  <url>
    <loc>https://www.meghansalleydesign.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-17</lastmod>
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  </url>
  <url>
    <loc>https://www.meghansalleydesign.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-29</lastmod>
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  </url>
  <url>
    <loc>https://www.meghansalleydesign.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-23</lastmod>
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