Fall/Winter 25 Package Design Trend
Overview
A part of the package design industry is keeping up with current and upcoming trends for each season. Creating a packaging trend includes research focusing on what color palettes, patterns, icons, materials, and more are trending for that season. Using this research, I create a logo and mood board that embodies the theme of the trend and showcase it onto the packaging I design.
Trend Design Process
After researching, I choose a focus point and a selection of colors that will be the most prominent. I then design a mood board to help customers visualize the trend. Naming the trend to correlate to the theme helps immerse you completely into the theme and it gives the packaging a logo so customers can see where their logo would be displayed and how the packaging can be customized to fit their brand.
When designing the trend, I gather some patterns and icons to have a variety of inspiration and ideas. I start with creating dielines of what packaging products I will design. This way I can create an assortment of packaging concepts and tailor the packaging to products appropriate to the season. For example, I would add soft good products, candles, and houseware items for the comfort fall brings.
Trend - Vintage Treasures
Vintage Treasures evokes a sense of nostalgia and togetherness, reminding us of simpler times spent with loved ones. It beautifully intertwines rustic craftmanship and elegant vintage silhouettes to create a warm and comforting, vintage farm house aesthetic. While traditional autumnal motifs like botanical mushrooms and leafy vines add an element of playfulness, tactile materials like leatherette, burlap, and flocking are used to elevate the overall look and feel. The palette is a balanced blend of soothing comfort and rich indulgence. Brown Butter and Honey Glaze serve as the heart of this collection, elevated pops of Crushed Cherry and Opulent Olive. Crisp Navy and Pale Blue provide a refreshing contrast, adding depth and sophistication.
Photographs of Sampled Renderings
