Spring/Summer 26 Package Design Trend
Overview
A part of the package design industry is keeping up with current and upcoming trends for each season. Creating a packaging trend includes research focusing on what color palettes, patterns, icons, materials, and more are trending for that season. Using this research, I create a logo and mood board that embodies the theme of the trend and showcase it onto the packaging I design.
Trend Design Process
After researching, I choose a focus point and a selection of colors that will be the most prominent. I then design a mood board to help customers visualize the trend. Naming the trend to correlate to the theme helps immerse you completely into the theme and it gives the packaging a logo so customers can see where their logo would be displayed and how the packaging can be customized to fit their brand. For holiday, I created and designed two different trending brands because of the difference in colors and styles.
When designing the trend, I gather some patterns and icons to have a variety of inspiration and ideas. I start with creating dielines of what packaging products I will design. This way I can create an assortment of packaging concepts and tailor the packaging to products appropriate to the season. For example, packaging for products like flip flops, cosmetics, sunglasses, and hair accessories are popular for spring/summer products.
Trend - Retrovana
Rekindle the childhood joy and nostalgia of summer vacation with Retrovana. This trend’s poolside aesthetic is a love letter to leisure and cherished memories. Sporty iconography and backyard barbecue motifs capture the essence of summertime social gatherings with loved ones, and it’s bold use of color is as refreshing as an ice pop or a glass of lemonade on a sunny day. We’ve combined retro design elements with modern manufacturing techniques to develop pieces that capture both the eyes and hearts of consumers. Retrovana takes us back to basics with an effortless use of primary colors. Vibrant hues like Sunny Yellow, Cherry Red, and Piscene Blue make a splash on the shelf, while Crisp Navy and Urgent Orange bring about an elevated sporty feel.
Photographs of Samples from Renderings
